What is Search Engine Optimization?
Search Engine Optimization Services That Work Smarter, Not Harder
We have all searched for something online. Did you know that the order in which the results appear are not random? Instead, there are complex algorithms at work which influence the rankings. Companies carefully engineer their websites to make this happen, and actually pay to be at the top of search results.
Search Engine Optimization (SEO for short) is the process by which the visibility of a website is affected during a search. I have developed a wealth of resources that allow me to dominate search engines for my clients. Using key words and other metrics, I can get your domain and content to show up in the top positions in search results, bringing more traffic and tangible leads to your site.
Business Visibility
I have dealt with Judes for approximately 5 months now. The results are way beyond my expectations. Since the beginning of last January, the leads from my website come on a daily basis (something I expected to take at least one year to bear fruit). I cannot say enough about her service, interest and results. It's the best money I've ever spent.
Appearing at the top of search results increases the chances that potential customers will physically click through to your website, but there is an intangible aspect to this strategy as well. Continually appearing at the top of the list as people search terms related to your business gains you more and more mindshare with each potential client, subliminally giving you credibility in their eyes. Fair or not, your ranking is a vote of confidence.
It has also been proven that a sound SEO campaign is one of the best ROIs in advertising. You are able to immediately and directly market to people who are already looking for the product or service that your company provides. Along with a well-designed website, it can increase traffic (and therefore revenue) significantly.
Development
Yes, SOS sites are attractive, intuitive, and conversion focused—but they’re also extremely well
engineered. I meticulously develop adaptable, responsive websites that are simple to update and
customized for each client’s specific needs.
Research shows that when it comes to trust, website design elements are exponentially more significant than content. I work to strike the perfect balance between presentation and performance—ensuring the highest level of design accuracy and user experience.
The Process
As part of the methodology to develop an SEO strategy, I begin by understanding you and your company. From there, we consider your target demographic and research your competitors. Understanding what rival companies are doing and identifying their SEO strategies can help position you to capture more market share and inform our direction. The ultimate goal is to use specific keywords related to your business to direct your consumers to your landing pages.
On-going Services
Once your website SEO campaign is up and running, I will monitor its progress and provide you with a monthly report that will show how your site is performing. To do this, I set up tracking programs on all major platforms based on the keywords chosen in the initial strategy sessions. I will also continue to monitor your competition, keeping track of what they are doing so that your business can adapt as needed. Finally, I will perform a quarterly SEO Audit to make sure that you are maintaining your SEO presence *. We then use all of this information to optimize your site's performance.
* Note that a report is not included as part of this quarterly assessment.
Timeline
It typically takes 3 to 6 months to begin to see the full benefits of a comprehensive SEO strategy, though moving your website to the top of the search rankings will be immediate. From here, it is only a matter of time before those higher rankings become actual clicks to your website.