WHY do an SEO Audit?
Because SEO (search engine optimization) best practices and procedures change all the time, it is important to conduct periodic assessments to determine how your website is stacking up as users search for your company. If your site isn't properly optimized for search, it's most likely missing out on a significant amount of traffic from the search engines, and therefore, potential customers. Auditing your SEO strategy at regular intervals allows you to determine how your site is performing and whether or not adjustments need to be made.
If you are struggling to get traffic to your website, an SEO audit will empower your business with real, actionable insights to enhance performance and generate more leads.
Ask Yourself These Questions:
- Google My Business: Are you taking advantage of Google My Business? How are you driving local traffic to your website?
- Overall Health: How does your current traffic compare to industry benchmarks?
- Red Flags: Are there SEO practices in use on your site that are known to generate a red flag from search engines that could hurt your site rankings?
- Competitive Audits: How does your website stack up against the competition?
- Penalties / Violations: Do you have an SEO violation or penalty that is affecting your search rankings?
- An SEO audit will identify these items and more!
Whatever will be, will be, but the long-term is ours to see.
CHANGE Brings Opportunity
Search engines, including Google, Yahoo and Bing, change their algorithms constantly in their continuing effort to improve search results. These changes may negatively impact your traffic. If you're doing something against their webmaster guidelines, then you may expect this to happen. Sometimes the search engines change how they present data in order to improve user experience, which may impact how your pages are displayed, ranked and clicked on. This SEO audit report will give you an understanding of how your current website is ranked in Search Engine results for the most searched queries by your customers. Do you know your ranking or your local competition?
Website Errors
It is important to make sure your site does not have any error messages or broken links. Performing the SEO audit will expose the errors, enabling you to redirect them and recover lost traffic.
Competitive Changes
This is a primary reason why an SEO can never stand still. You must keep an eye on your competitors, as well as your site and traffic, to identify opportunities or changes early on. Best to be proactive rather than reactive.
Expect Change
There will always be an element of "it depends" when projecting SEO traffic levels, that's a given. But establishing a baseline and understanding historical traffic trends will give you an idea of what to expect and alert you when traffic levels fall.
WHAT'S included?
An SEO audit includes a holistic analysis of your keyword strategy, website, internal linking structures, site map, anchor text, citations and social media profiles. Depending on the scope of your audit, the assessment may also include technical elements like hosting, server metrics, broken backlinks, load speed, caching and down time. I will also analyze three of your known competitors' sites to investigate their SEO strategy. Our initial conversations will help me assess your needs and develop an audit package that is right for your business.
Once the audit is complete, I provide you with a list of tangible, implementable items that can be put in place to improve your SEO performance. We can work together on an action plan with implementation and the associated fee for those services.
Focused Sensitive Factors:
- On-Page Value Of The Website
- Unique and Informative Content
- Relevancy of the Keywords Used in the Content
- References to the Website on Web
- Competitive Edge of the Website
Strategy
Once a client implements the recommendations – they will see a positive impact to their online business. The SEO Strategy will take several months to see the full impact these changes will have!
Implementation
I can provide the necessary and recommended changes to the web structure and implement the customized SEO Strategy.
Drive Local SEO
With an optimized website and updated local Google Business listings, you can rule your key search results and keep competitors at bay. I offer an additional service to manage a customized strategy to reach your local SEO traffic.
