Branding Reviews

The New Rules of Branding Your Business Online

Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online.

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.

The Secret to a Strong Branding Message? Focus.

Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time.