Search engine optimization (SEO) is the process of improving the visibility of your website or a web page in the search engines, such as Google, Yahoo & Bing in the "natural," or un-paid ("organic" or "algorithmic"), search results.We take advantage of numerous strategies and we track our results so your marketing dollars produce the highest ROI for your business. If you're not creating leads for your business and lack a sales funnel that converts visitors to customers, you are straggling behind your competition.
Since Google's launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I've seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization ("local SEO").
- Links looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your web site. Columnists offer insights and tips for effective link building and discuss controversial techniques like linkbaiting and buying links. The Link Week column appears weekly at Search Engine Land.
- Keywords & Content are the foundation for successful search engine optimization and effective website copywriting to attract targeted visitors. In the Keywords & Content column, expert contributors will share strategies for keyword research and search term analysis, compare query volume and estimate competition in the SERPs, provide SEO copywriting tips, discover new ideas for content creation and better utilize your existing keyword analytics to further your optimization strategy.